3 Biggest Benefits of Sales and Marketing Working Together

Effective collaboration is an objectively beneficial practice for any business function. However, it is undoubtedly the most important factor in sales and marketing.

According to LinkedIn research, nearly nine out of ten sales and marketing executives believe that better alignment between the two functions is the best way to improve corporate performance today.

And these are the 3 benefits of sales and marketing teams’ working together:

#1: Improving Sales Reach Out

Although marketing is known as an ever-changing discipline, technological advancements have made sales prospecting more “virtual.” LinkedIn is a terrific tool for salespeople to interact with fresh leads, and organizing demos by email is sometimes more straightforward than calling.

As proven by their frequent use of email campaigns, marketing teams are also well-versed in communicating and generating attractive content to appeal to a broad audience. As a result, it makes it logical to integrate this information into the sales prospecting funnel. Sales should get down with marketing and give them some pointers on how to target their audience with email content.

#2: Better Campaign Measurement

When it comes to reviewing the performance of campaigns, having good communication between Sales and Marketing will be beneficial. If there aren’t systems in place to identify each stage of measurement, for example, analyzing an email campaign can be time-consuming and complex. How do you keep track of who has opened your emails or clicked on a call-to-action button? How do you figure out which leads are the most promising?

This is where a CRM system comes in handy. We utilize Salesforce, which is a terrific tool for marketing campaigns and sales, to share information about campaign opportunities. Based on the amount of engagement from the campaign, marketing allocates leads to sales, who will then follow up with them. Marketing may then run a campaign report in the coming days to see how these leads have proceeded through the sales pipeline and evaluate the campaign’s success. It is critical to have this conversation between the two departments in order to ensure that campaigns are adequately measured.

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#3: Boosting SEO

With the right SEO guide, believe it or not, sales can actually benefit from a company’s SEO efforts. By chatting with their customers and prospects regularly, salespeople may learn a lot about their customers’ and prospects’ internet habits. The crucial adage, “You don’t define your business; your consumers do,” is not often remembered.

Many marketing teams believe they know what customers want, but salespeople are more likely to have a better grasp of customers’ requirements and wants since they unearth a lot of information through prospecting, account management, and after-sales support.

This can assist marketing in ensuring that the website content is relevant and has the appropriate keywords in order to boost search engine visibility.


These are just a few of the reasons why collaboration between sales and marketing teams is essential. While some businesses have integrated jobs that include both divisions, many others continue to function in silos. This age-old discussion is over; it’s time to move on and strategize how both departments can operate together in harmony and complement each other to retain and generate new clients.